Melissa Kimball serves as Senior Director of Digital Commerce and Marketing for McKibbon Hospitality. She joined the organization in 2025 to lead digital platform strategy and marketing initiatives, strengthening McKibbon’s ability to connect with guests, optimize performance, and support innovation across the company. With nearly 15 years of experience in digital strategy, e-commerce, and hospitality marketing, Melissa has held key leadership roles overseeing marketing teams for notable hotel groups. Her work includes building high-performing marketing teams, managing multi-million-dollar digital media budgets, and steering multi-channel campaigns for dozens of branded hotels which resulted in her earning an Adrian Award for Integrated Marketing Campaign from the Hospitality Sales & Marketing Association International (HSMAI). Melissa is an HSMAI Certified Hospitality Digital Marketer and holds a Bachelor of Science in Hotel, Restaurant & Institution Management from Iowa State University.
